Blogging has been used by Companies, businesses and Bloggers to gain profit in various ways. The benefits of blogging are not only the cash that it drives in but also the traffic and talk of your business in the market.
From amongst the benefits come promotion for offline businesses, projects and ideas and affiliate ads and marketing along with invitation to buyers for your products. All of these benefits can only be availed if your Blog has tons of traffic and is in short, a successful one, So buckle up and learn how to make your blog a successful one through our 10 Expert Blogging Tips.
Use SEO Optimized Content
Starting with the basics, we all know how crucial SEO optimized content is for your site, but putting it in blogs can be quite hectic. You can create SEO Optimized articles through keyword search. Use the most up to date keywords to drag your blogs to the top of the list of any search engine. You must understand the keywords metrics for this, do plenty of keyword research and match the customer’s needs.
Learning SEO for your articles is very crucial, there are plenty of free courses available online to help you learn every step of SEO optimization. There are technicalities of SEO that need to be learned, including the working of Meta Tags, Meta Description, Image optimization, CTR, URL’s, Broken Links, Backup Links etc.
You can also know how well your articles are by SEO Audit that a lot of sites provide, this gives you an insight on whether you’re doing the right things or not for SEO Optimization. A few technical steps that Neil Patel teaches for SEO are:
- Cleaning Up Your Site With an SEO Audit
- Thin Content
- Broken Links
- Robots and Indexing
- Making Your Site Mobile Optimized
- How to Speed Up Your Site Page Speed
- How to Find and Hire the Right Help
Use Custom Content
There are plenty of stock items on the internet, if your blog is one of them, then it will do you no good. You need to put custom content in to your blog posts by writing what your customers actually require. Expert Bloggers use informal and casual language to attract audience and build a bonding with them.
Add a touch of your personality to your blogs to keep your readers coming back for more, build a bonding with them with your custom content. Target their needs and understand what they need help with, then customize your content to match their needs.
Custom content also becomes more specified and particular on queries, the bloggers that avail this tip reach out to the customers in every way that the customers require and as the phrase goes, Customer is always right, thus, we need to provide them with what they seek. Images and Videos are also a crucial way that people reach out to searching these days making custom content more important and a link to SEO based articles.
Custom content also allows you to reach your mobile customers, where we learn to make our blogs mobile friendly. Doing so is important because half of the internet users are accessing your blog posts from their phones as it is the most accessible and available device and is handy when people are on the go. Customize your content to be more mobile accessible and such that can fit into a small screen through format. For this one would need to learn basics and more of:
- Responsive design
- Compact image sizes
- Touch-friendly user interfaces
- Resizable window frames
Speaking of the classical rules of writing Articles, you need to cut-off all the plagiarism that there is in your content. Plagiarism not only puts you at a risk of being taken off of the site but also brings your content lower in the search list.
When we tip you to make custom content, this is what we’re indirectly pointing at. The content needs to be completely original and even if you have taken work from someone else make sure to quote them or add a citation, this would also help your readers know that you are authentic and reliable when it comes to information.
Free online plagiarism detectors may be the trend these days but it is very important to know that they are not completely reliable. Instead the paid detectors do a much better work and allow you to pinpoint each of the plagiarized sentence or phrase till your content is completely original. This is the most classical and yet the most updated form of help any expert blogger can provide you with.
Plagiarism is what completely spoils your content and no matter how consistently your update or how many other tips you may follow for a successful blog, you might never reach there and will have a high chance of being banned out of your search engine.
Add Help and FAQs
Your reader is on the article for a reason, make sure you stick to your title and provide what you have initially welcomed your reader for. With such a step, you allow to browse only answers to the questions that they seek answers for instead of throwing content upon them that is irrelevant to their demands and questions.
Even if your posts are only for self-promotion, you would need to meet the readers queries in order to keep them interested in your business. Answering their questions would also bring in tons of ideas for your own content. A way, indeed, to save you both time and effort of thinking of creative ideas for your blog posts.
Sometimes, tons of readers or customers have the same type of questions or a category of question that they keep bringing up, you need to answer this question through an in-depth blog post, not only will It bring you traffic but it would also add up brand value to your content.
Do not think of FAQs as something that you would have to create but note down a panel of questions that your readers usually ask you, answer these in your custom recommendations and create a page specifically for FAQs. If your business is one where people ask a lot of question, you can even make categories so that finding answers becomes an easy task for your readers.
Update your Design
We can hear all the writers say “What!” when we bring this tip up, Its because generally writers aren’t very tech-savvy yet this is a highly significant part of your content and blog posts. Your site and blogs need to have a design update, now this does not mean to spend too much money or time on designs but moderate level of designing only adds cherry on top of the cake.
The designs are a great way to give a warm welcome to your readers as it is true in all senses that what is appealing to the eyes is appealing to the heart. Design your blog in such a way that your readers are not only attracted by your content but by your design as well.
A mistake that many bloggers make while designing is either they add too much or they add too little of designing. It is a thorough problem that can be met with the help of a designer or if not, one could also benefit from the free themes and designs given by different website builder.
The website builders such as WordPress, Wix and Canva etc. allow you to explore tons of themes with your preference of colors. Make sure to keep the sort of colors that best suit your content, for example business sites are more shades of blue, writer or service sides are usually pink or light colors and product sites are of the logo-based color or white.
Reach your Social Media Market
No matter how loud we say it, it’s never enough. Social Media is the hub of traffic, It is where everyone is and it is where your blogs and your business needs to be as well. Forget the Pinterest was a social media, now it is more of a search engine, Your blog has to be there no matter how many followers you may have.
Create business accounts or promote your blog through your social media, reach friends, family and strangers that need to read your blog. Make promotion and marketing a shameless habit and do it so much that people recognize you from your brand.
WhatsApp has become the most in-use social media, there is no comparison and even Facebook is not in its competition. Through statistics we know that a message on WhatsApp is 98% of the time read in the first 3 seconds, so avail this opportunity and share your blogs as much as possible to drive traffic from each of these social media platforms.
Being on Social media not only promotes your blog posts but builds a strong relationship between you and your readers, as they get to see your everyday life or your true self as a writer or company, they get more interested in reading what you have to offer. So build a social media presence and promote till you drop!
Get in touch with an Email list
An Email list basically translates into returning readers, The more you email them, the more they will be staying in touch with your blogs. Building an email list is not as difficult as it may sound, You only have to add pop-ups or subscription boxes on your blogs.
These will help in making your blogs accessible to those who once read it and thought it was worth another read. Make sure to regulate your blogs around a particular niche, such as education, medicine, law, fitness etc. This way people would willingly sign up to your email list to find more about what they usually learn on.
Email lists removes Google and Facebook hurdles, it is the direct reach of your blog into their inbox and gradually in their minds. Build an email list from day one through subscriptions and make sure to keep the fill-in box in a place where your readers won’t be interrupted or irritated.
Having tons of subscribers and not reach up to them is another mistake that a lot of bloggers make, schedule and have already written emails, newsletter and updates that your readers might like to know. You might need to put in a routine of weekly or daily emails so that your readers would not forget about you and would check out your latest offerings.
Proper Formatting is crucial
Proper formatting not only includes fonts, colors and sizes but also includes Headings and Subheadings. Many blog posts also have tables and graph charts to help their readers get the most of the information that they are searching for.
The proper form of formatting is not one, you may learn which ever suits best at the time and which is preferred best by your search engine for SEO optimization. Headings and Subheadings also provide a context of clarity for your readers.
The content becomes clear and precise when it is broken and explained through headings, it gives your readers an opportunity to learn what you have to offer at first glance instead of compiled and thrown upon text.
The same context and meaning is provided by fonts and sizes, Mainly for assignments you may be used to using Times New Roman but generally on creation we are given Calibri font, Google has been preferring Georgia for some time now and the clarity it provides is exceptional.
Blue and Black are the only colors that have been on top of the list for writing for several years now, this also adds to your SEO when readers find what they read clear and clean. It is important to know that readers want you to get to the point and stop juggling around with texts, fonts, content, and subheadings as well.
Build a Schedule – Staying consistent
When the best motivational quote says ‘Consistency is the key,’ you need to know that it is speaking the truth, some bloggers fail to post at a daily or weekly routine and thus their work goes down the lane. While other bloggers post too much and bombard their readers with updated content instead of evergreen content, thus wasting the readers time and irritating them.
At times, bloggers get late only because they have no ideas to write about, all of these can be solved through a schedule or a planner. Mark down which topics you need to write about this month, list down the content in a calendar and keep it there as a reminder.
Get yourself to writing your blogs consistently even if you no longer feel like it, it keeps you up on the line and doesn’t let your blog die. If you ever run out of content or have lack of ideas, invite guest posts, this bring traffic from other people as well as free promotion.
You may ask your employees to guest post if you are a company or you may even let one of the bloggers from a different site blog on your site. You would still require a schedule and a guest post in a month or a week should also be mentioned therein.
Take advantage of Blog Statistics
As you overcome the SEO auditing, you might have already learned how important statistics for blogs are, Not only do they allow you to understand how successful your blog is but they give an insight on each of your significant categories including comments, views, likes, links etc.
Blog statistics allow you to measure your performance and strategies, it allows you to understand what your competitors are performing as well. Data, traffic and rankings are taken care of through the statistics. One can also measure their revenue intake and growth through their blog statistics. This is one of the things that promotes motivation as you see your blog grow or shrink on the statistics.
Even technical matters such as SERP ranking and ads affiliation can be measured through these statistics that help you have a bird’s eye view to the success of your blog. Overall statistical analysis is crucial but so is individual blog post analysis that may lead you to understanding which blog posts do best on your blogs.